Thailand Emerges as Asia’s Branded Residence Leader

Thailand has emerged as Asia’s branded residence hotspot, leading the region in total supply when both completed and pipeline projects are considered. Bangkok and Phuket stand out as the two primary hubs, hosting the highest concentration of developments in the country. Overall, investors are increasingly drawn to the appeal of branded residences, which combine luxury living with the prestige of world-class names such as Aman and Four Seasons, professional management standards, and the opportunity to generate income during periods of non-personal use.

Shunnosuke Kaneshige, Managing Partner of Kaneshige Piaget Estates, took part in the Asia Branded Residence Forum alongside industry leaders to exchange insights, identify opportunities, and foster strategic partnerships.

Asia Branded Residences Forum Asia (2025)

Over the past two years, a wide range of products have entered Thailand’s branded residence market, from investment-focused offerings such as Platinum Bay Kamala in Phuket, affiliated with Wyndham Hotels & Resorts, with studio units starting at THB4.4 million (USD137,500) and offering a guaranteed 6% return for three years, to lifestyle-oriented developments such as The Standard Residences Phuket, starting at THB22 million (USD687,500) for a two-bedroom apartment. Additionally, Thailand’s branded residence market offers primary home-focused developments, such as The Residences at Mandarin Oriental in Bangkok, currently featuring a four-bedroom penthouse listed at THB486 million (USD15.2 million).

Looking ahead, the market is expected to continue growing, supported by a steady pipeline of branded residences such as Rosewood Residences in Kamala, Phuket, and Nobu Residences in Bangkok. As the investment climate evolves, the appeal of branded residences for buyers is increasing, with some developments offering strong opportunities for both long-term capital appreciation and steady rental income.