Southern Thailand Hotel Occupancy Up 5.9 pts

Hotel operators in Southern Thailand reported strong commercial performance in 2024, with annual occupancy rising 5.9 percentage points compared to 2023 and 5.5 percentage points compared to 2019. Market-wide average daily rates have also increased year-on-year, indicating improved revenue per available room (RevPAR) and strengthened market performance.

Source: Ministry of Tourism and Sports

Key markets such as Phuket and Koh Samui continue to attract visitors from long-haul source markets including Russia, the United Kingdom, Germany, and France, as well as short-haul markets such as China and India. A notable trend is the rise of digital nomads living in Southern Thailand, particularly in areas like Bangtao in Phuket and Bo Put in Samui, taking advantage of remote work opportunities.

As hotel real estate top-line performance grows, investment in the sector continues, supported by a large pipeline of properties in Southern Thailand, particularly in Phuket, with key openings including the 303-key Chatrium Resort Rawai Phuket in 2026 and the 215-key StandardX in Bangtao in 2027.